I’ve just read an interesting article in the Guardian that said Fever Trees shares had jumped up by 15%.
I think a lot of us are pleased about this.
Please excuse the rather old feature photo. I read the article and felt compelled to write something. I used this photo when I wrote a little article about Fever Tree 3 years ago when I was able to ask Luke Benson some questions about what they do there. I was working in a gin bar at the time which is how I got the opportunity to talk to him. This was were I first discovered Fever Tree and I’ve never looked back since. There was a lot of passion on them and that really caught my attention. They thought outside the box, with products like the Mediterranean tonic, boasting some incredible savoury flavours and less quinine than most tonics, making a good recommendation for those who are a little sensitive to it.
However, it’s a changing market. Essentially, Fever Tree created the artisan tonic. And, people love a good idea. Nowadays we are spoilt for choice with amazing brands offering everything from the most well balanced tonic you can get (the quinine level is juuuuuusst right), to amazing flavours that have added a whole new level to the scope of flavour you can achieve with a little experimentation and golly, isn’t that one of the fundamental facets of the gin boom.
From your Delightful Double Dutch to your straight up Distillers Tonic, there is everything to play for in this game. And I used to say that perhaps Fever Tree had hit their point. They’d done what they came to do. They changed our idea of what tonic water could actually be. They upped the game and in turn they changed gin and tonic forever. There have been changes. Co-founders Charles Rolls and Tim Warrilow, selling out a stake but still retaining 14%, just enough to still keep their finger in the pie. Where to go from here? Would the quirky new flavours outrun them? How could they adapt?
Well it seems that their reputation has a particular robustness that is almost impenetrable to attack. I speak from experience when I discuss the loyalty of Fever Tree fans. Whilst working as a Brand Ambassador for a gin at Gin Festival Ltd’s events, I witnessed first hand the transition in event sponsorship from Fever Tree to Schweppes and although it could have been worse (no riots as such), it wasn’t a smooth one. Every other question was “What do you think about this?”, “How has this happened?” and simple statements like “This is a mistake”.
I’m going to bold here and I’m going to share my opinion on what was, at the time, a very sensitive topic. When it comes to me, personally, my loyalty lies with Fever Tree. They changed the game. Schweppes have finally realised they had to do something and they had the money to throw at developing a whole new range of premium tonics. The range is good. I love some of the flavours. But the heart was just lacking a little bit, for me. But that’s just my opinion and we’ve all got one of those.
Long live Fever Tree. This resilience to an ever changing market full of innovation and new ideas allows Fever Tree to sit, solid as a rock, with various tonic waters lapping at their sides. Don’t me wrong, they’re not invincible, but all things considered, being “comfortably ahead of forecasts” is a pretty good place to be indeed. I love some of the new tonics coming out, there are some amazing things out there and we really are at a ‘next level’ stage. But, I just love the idea of a beach, and the one, slightly larger stone, slowly eroding over time, with the tonic waters and smaller stones it has created, swirling gently around that steadfast base.
A good friend of mine, Mr David T Smith, has recently launched a new book.
His book, Gin Tonica contains 40 different recipes for Spanish style gin and tonic cocktails. It was published by Ryland Peters & Small, 11th July 2017, £7.99. You can find it on websites such as Amazon.
The gin industry is booming in Spain and the Spanish style serve has taken the UK by storm. The drink is served with a generous measure in large copa glasses and the garnish adds to the flavour as well as giving the drink it’s beautiful and creative appearance adding to the luxury and indulgence of the experience.
This trend in Gin Tonics, now considered to be a national drink of Spain, began in the north, in Basque country, where we an walk int a bar and be presented with a cart containing everything you need to make a Gin Tonica, premium gin, best quality tonic water, bitters, spices, herbs and flowers. The drinks are served in the copa style. The idea behind these large glasses is not just generous portion. The shape is such that the drinker is able to enjoy all of the aromas. This is a long way from our old gin and tonics and the spectrum of flavours is amazing.
Attention to detail is important and a barman can take up to 15 minutes to deliver the perfect serve. The ice needs to be dense so it melts slowly. “This respect for the classic is what truly elevates the Spanish gin tonica above all others.” There are so many different gins and tonics out there. It’s a fantastic time to get involved and start experimenting at home. David’s book is a fantastic place to start and will give you a wealth of ideas to play with.
Recently I received an email from The Gin Lab asking me to write a review on Ledgers Tonics. I’m always keen to try something new and especially spend a bit more time looking at tonics as that part of the industry is really taking off at the moment. They kindly sent me out the three new tonics, flavoured with cinnamon, liquorice and tangerine to try out.
The Ledgers story is an interesting one and the full story can be found at ledgerstonic.com. It begins in 1862 when Charles Ledger travelled into the forests of Peru in search of quinine from Cinchona Trees. At the time this was the traditional ingredient used by the Incas to heal malaria. He went on to discover a more powerful quinine that still carries his namesake.
The Cinchona Trees were being cut down without being replaced so export was banned with threat of the death penalty. Despite this Ledger collected them and had them sent to London and across Europe, India and Australia.
Nowadays many of the trees growing in India and Java have come from the collected seeds and the variety that he discovered is still though of as the best quinine in the world.
The tonic flavours are very unusual. I began with the licorice. The idea behind this is to stimulate the sense of smell, allowing you to enjoy more of the aroma for your drink. The tonic is well balanced, soft and sweet and having done some research it seems that licorice can actually be rather good for the love life too. Feel free to look that up.
Next up was the tangerine. The aroma of tangerine is strong and it’s a little more subtle on the palette. The lightly flavoured fruit would complement a lot of sweet and citrus gins. I like the tangerine. I found the flavour a little softer than the others but tangerine is a gentle flavour and a more hushed addition than orange or lemon which can sometimes be a little overpowering. This would be very good with delicate gins.
Finally the cinnamon tonic. There’s a nice hit of sweet spice, but still very gentle in the tonic itself The idea behind this is that cinnamon stimulates gastric acids. Apparently it’s very good for you on it’s own and can help relieve stomach cramps and heartburn and there are even some cases of it lowering blood sugar. There’s a lot of power in that spice!
All in all Ledgers are a very unusual range of tonic with a lot of history behind them. I would love to organise an evening trying these in lots of different gins and I can appreciate the extra scope on flavour to gins that they offer. Since Fever Tree notably upped the tonic game there are more contemporary tonics coming out with very inventive and fruity flavours. What I particularly like about the Ledgers tonics is that they are subtle. The hint of flavour is enough to keep a gin and tonic light and fresh, and the options are unusual opening a wider spectrum of flavours to offer gins. They are a very well balanced offering indeed.
The Gin Lab run a mobile gin bar, offer support and customer service to trade (including helping design a G&T menu) and are also able to organise gin and tonic events. Ledgers gin is their newest offering and due for imminent release. For more information you can head to their site here.
One of the things that baffles me about our hometown of Portsmouth, is that despite our Victorian and nautical heritage, there is a distinct lack of gin in our history.
Am I missing a trick here?
I’m wondering if it simply wasn’t documented. It’s a subject I am highly interested in and dedicated to uncovering. If anyone out there has any stories or information, please do get in contact. It would satisfy my restless heart and I’d love to write about it.
Nonetheless, every day is history in the making and look at us now, in the midst of this gin revolution. The number of distilleries in Britain has doubled in only 6 years according to a recent article in the Telegraph and let’s be honest, with the huge array of flavours achievable through natures glorious palette of botanicals, there is room for everyone. Along with distilleries, gin bars and gin evenings have been popping up like straws out of fizz since the law was changed in 2009 and there’s a world of gin out there for the discerning drinker. Even JD Wetherspoons have managed to bag some very good brands for their ‘gin palace’ selection, including craft gin revolution forefathers, Sipsmiths themselves.
So, what to do as a beginner. Well, we can research online. Or more fun we could venture into a local gin bar for recommendations and explanations of flavour. We now have another option. The Gin Festival, an opportunity to learn together, stopping on its national tour in the Guildhall of our beautiful city.
Lock your doors. The gin fiends are out in force and tonight I walk amongst them.
The queue was full anticipation and the well dressed and it moved quickly. Once inside we had an introduction from Laura, and provided with very own copa glass, gin book, pen and order form, we were ready to be let loose. There were four areas as such, the main arena with live music and the gin stalls: A&B: British, C: International and D: fruit/sloes/liquors, the cocktail bar with vendor sample stalls, the masterclasses and an outside space with food and a punch bar.
The people were plentiful and our immersion into this collection of chic, geeky and fun loving drinkers was quick and natural. The gin books with introduction, recommended Fever-Tree tonic and garnish for each and every gin proved incredibly effective for those still learning and took the weight off the staff if they didn’t know an answer about a particular one of the good 100 gins on offer. It was however, very impressive what they did know and there was a definite passion, pride and patience in explanation that made learning a more fun and comfortable experience. It was also obvious that they were enjoying themselves too and the bubbling correspondence between them and the drinkers made for a tantalising and somewhat boisterous atmosphere.
My advice is, that it’s imperative to try a sip before the adding tonic. By adding tonic you are creating a completely different drink, garnish an additional element entirely. Some gins are made to be sipped on their own, some are made to be opened up by the right tonic pairing. To get a true understanding of the complexity of flavours in a gin it’s important to try it both ways. Terribly hard work, that.
With so many to choose from it made it difficult to choose at all. We started with Bluebottle, a gin that made an appearance as part of the Craft Gin Club on Dragons Den and has also won both a gold award in the San Francisco World Spirits Competition and the Gin Masters 2016. Not a bad set of credentials and with such a beautiful and powerful taste including notes of floral and spice it delivers what it promises.
As we enjoyed our first of many, we took time to contemplate the offerings in the Gin Book and our next selection was a no brainer for me. Dictador Columbian Ortodoxy Premium Aged Gin, a Columbian twist on our favourite tipple. The sugar cane spirit base and ageing in rum barrels gave a deliciously sweet underbelly to its more tart juniper and citrus elements.
It was shortly after this, and still with two gins left, I started to contemplate the possibility of buying more tokens. I then started considering how much I would have to spend to try every gin I wanted, finally reassuring myself that although that wasn’t possible, the Dictador had already been a brilliant discovery and had made my night worthwhile. This voyage of discovery is the very magic at the heart of the Gin Festival.
It was about time to check out the cocktail bar. With a lovely little collection of gin themed cocktails such as the Rhubarb Rumble with proceeds going to charity, there was something for everyone. I spoke to a seasoned chap who had clearly found his place and had decided the Rumble was his favourite thing ever. His joy was infectious and he wasn’t the only one. Two hours in everyone was beaming brightly in their gin tinted glasses.
The vendor stalls were fantastic. I just love the opportunity to meet distillers and representatives to talk to them about their gin in detail. I firmly believe that understanding the story behind the gin gives the flavour an extra depth that’s simply unachievable by taste alone. I counted Locksley, Masons, Whitley Neil, Copper House, Conker, Pinkster and Brockmans, who together were a brilliant collection with lots of variety between them.
Sir Robin of Locksley Gin was a delight. Elderflower and Dandelion with pink grapefruit that gives it a wonderful sweetness. In addition, elderflower tonic lights it up into a fresh and dewy spring day of a drink. This was one of my favourites and recommendations of the evening.
Brockmans have been on my list for a while and they didn’t disappoint. The blueberry and blackberry tones came alive and fizzled like sparklers with ginger ale. Absolutely made for the Autumn months to warm our hearts when creeping chills hint of the coming winter and the crackles and smoke of bonfires fill the air.
It was lovely to meet a couple of the guys from Conker. Living in Bournemouth for a while, I’d heard of them bringing out the first Dorset gin for over 100 years and I’d been, as once a local, rooting for them to do well. They certainly have with a combination of earthy compounds including elderberries, samphire and gorse which they forage regularly in their local area, a delightful pastime if it weren’t for the prickliness of the bushes.
It was good to see Masons there too. I’m already a fan of their tea gin (marvellous in a marmalade Martini) and was lucky enough to try their lavender gin which was stunning. Not the heavy floral taste we’d expect, but soft, gentle and sweet. It’s on my Christmas list, which was by that point, growing longer by the minute.
The food smelt incredible and on venturing outside we found two stalls and the punch bar. A nice chat with host Peter revealed we had just missed the last of his special punch, an unusual milk and citrus marvel that he based upon a recipe that was over a century old. I would love to go into more detail on this, and fingers crossed that may happen down the line, so watch this space.
Back to the main arena and the music was flowing. Speakeasy style fiddle and guitar from two very talented musicians really got the mood going. I went in for a Strathearn Oaked Highland Gin, on the rocks as recommended by the rather knowledgeable barman. The website recommends serving with an equal measure of orange juice for a brunch drink, the Gin Harvey Wallbanger. I’m doing that as soon as possible. Life has many heavens to me and one of them is sipping on a whisky gin.
And another would be Tarquin’s Single Estate Cornish Tea Gin Ltd Edition. This absolutely outstanding gin has been made exclusively for the festival. With Tregothan tea Camellia sinensis, kaffir lime, ginger and bee pollen it is both a delicacy and a triumph. Floral notes, warmth and the most wonderful sweetness that lingers on the tongue. I am heartbroken at its passing and live in hope they release a public batch. If you like the sound of this, it’s worth checking out South Western Distillery, they are creating some wonderful things at the moment.
I confess, through the fun I was having what with talking to all the lovely people about gin, drinking said gin, furiously writing notes and having the occasional dance time just raced past and I missed the masterclasses. I did however catch up with the lovely gentleman from Locksley Distilleries who explained that during his masterclass (120-140 people in attendance), he had spoken a little about EU regulation and explained that they were about lots of different aspects of gin and between them they’d tried to cover lots of these.
I wish I could have stayed longer, the time ran out far too quickly but that’s always a good sign. All the extras like Hobo Tom Photography really kept the party moving. Tom is the official photographer for the Gin Festival and you can see his work in much of their marketing. He took some amazing photos taken there, and some a bit of fun, one of my good friend Dave and me is posted below. Before we knew it, we were spilling out into the streets of Portsmouth, clinging defensively to our copa glasses and chattering excitedly about all our favourite findings. It seems that everyone was in agreement that it was a big step up from last year. The Gin Festival began in 2012 when Jym and Marie Harris wanted to up the ante on the gin bars they’d visited and that idea has grown and grown. Four years down the line and business is booming. This year there are 28 locations around the UK. Next year it’s looking to be 40.
Since I first discovered the gin revolution it has blossomed into a renaissance, with Artisan distillers putting love, money and pride into creating truly beautiful gins. It’s an interest for adults to indulge and socialise in, sharing knowledge, enthusiasm and a bit of good old fashioned fun. Despite Portsmouth’s lacking history in gin, we are gaining momentum for the future. What with establishments such as Gin and Olive offering very good selections, local distilleries like the Isle Of Wight offering mighty gins such as Mermaids and the Might HMS Victory Navy Strength Gin and now the Gin Festival, maybe it’s Portsmouth’s time to shine and to take on the gin torch that it’s deserved for so many years. Who’s with me? Raise your glasses! Chin chin!
Many thanks to Laura at the Gin Festival for the press passes.
Also huge thanks to my good friend David Scotland for the photography. If you like his style you can find out more about him here and look at and purchase his work from here.
Being lucky enough to work at the Historic Dockyard in Portsmouth, I have developed an enormous appreciation for all things nautical. This concept goes exceedingly well with gin, which has a place in naval history, including cocktails originating from naval roots. What we see today as created for taste was once created for functionality. Even the humble gin and tonic was suggested to be born during the navies voyages to colonial India, with quinine being recognised for anti-malarial qualities and the addition of lime a necessary shot of Vitamin C goodness to fight scurvy.
Bearing this is in mind, you can imagine my excitement at the opportunity to meet Xavier Baker of the Isle of Wight Distillery, creator of the mighty HMS Victory Gin. So, I hopped on the catamaran and made my way to Ryde on the beautiful Isle of Wight just over the water and a world away.
Xavier has many years of brewing experience under his belt and it shows. Years of brewing on the island plus a three-year stint setting up a brewery on the Dingle Peninsula of Ireland. With such a rich background, distilling felt like the next natural step. His 20 yearlong friend Conrad Gauntlett of Rosemary Vineyard provided the perfect opportunity and over an idea and a handshake one day they decided to set up the IOW Distillery.
The premises is a kid in a candy store situation of all things farm shop. Shelves of indulgent chutneys, chocolates, liquors and wines gleam the rich colours of temptation. Xavier admits he has been very lucky, despite the intensive two-year experience to obtain a full distillery license; he got there eventually. Not one to do things by halves, he went for a full license so he could create whatever he wanted. “It was like being on the apprentice” he smiled, “They were sat at a desk facing us and they asked what we wanted to make and our response was whisky, vodka, gin…oh and moonshine”.
It is absolutely worth mentioning the moonshine at this point. Before we even got into the gin I was lucky enough to sample the 30% Apple Pie Moonshine, grain spirit mixed with fresh apple juice from the Island, brown sugar and vanilla. It’s honest, natural goodness and it tastes incredible. Meant to be mixed with hot chocolate or lemonade, I confess that I’d be quite happy sitting next to a fire sipping it straight from the jam jar. This along with an Isle of Wight Whisky currently ageing in the cask (6 months in and tasting fabulous), Rock Sea Salt Vodka and let’s not forget the gin; shows the ambition and creativity of their distillery. Still, it’s all taken in stride and he seems quite comfortable with the new pace of life. There are more ideas on the boil…but unfortunately, he’s not able to tell me about them just yet.
It was a wonderful moment when I arrived to find a distillation in progress. Watching the gin flowing down the insides of the column still evokes the peace of watching a water feature in a nice garden. Oh? Would I care to try some freshly distilled at 90%? Don’t mind if I do! When it comes to distillation, Xavier cuts the hearts off early, leaving longer tails which admittedly is an extra cost implication but it really does boost the quality of the drink. Even at 90% it’s still incredibly smooth. Botanicals are maturated in the gin for 24 hours, distillation takes equal time and the resulting gin is left to rest for 7 days before being bottled.
So let’s get onto that all important gin. We’ll start with the Mermaids (named after the boats out near Seaview). It’s light, bright and airy. It reminds me of an old, white walled, high ceiled room near the sea, with the big sash window open and a breeze gently twiddling long net curtains between its delicate fingers. As well as freshly peeled lemon zest, botanicals include Grains of Paradise for extra peppery hues, rock samphire to give that sweet and salty almost carrot like quality and a hint of elderflower. Bodecian hops grown in Ventnor botanical gardens seem to be a nod to Xavier himself, with him living in Ventnor and with his brewing history. It’s an eclectic collection of botanicals that politely sidestep the idea of forefront flavour and dance together harmoniously. Woken with an eager prod of tonic and cucumber garnish, it’s a refreshing twist on the popularity of Hendricks style sweeter gins.
And what’s the story with the infamous HMS Victory Gin? It’s the same botanical make up as Mermaid’s only stronger and it makes such a change to the flavour. The peppery citrus is pushed to the back of the queue and the rock samphire comes roaring forward like high tide. Xavier had been wanting to create a navy strength gin and had been wondering what historical approach to go for. Living so close to Victory, it became obvious that a homage to her was a brilliant idea. Built in 1765 and designed by Sir Thomas Slade, she is a Georgian first rate ship of the line (or ‘battle line’, a name that birthed the more modern day term ‘battleship’). 850 crew manning 104 gins made her a formidable opponent and her fight at Trafalgar led by Lord Admiral Horatio Nelson has made her one of the most famous ships in the world. Xavier has been working very closely with Giles Gould, Head of Commercial Services at NMRN’s Portsmouth Historic Dockyard. I for one can testify as to the passion and dedication all those within the Dockyard put into bringing these ships and histories to life, not merely for us to observe them, but to feel and truly experience them. With this in mind we are always looking for new ways to engage the pubic and spread the word of history, endeavouring to ignite a spark that could develop into a roaring interest. This was a brilliant opportunity to remarry gin with our local nautical heritage.
So work began in earnest. The gin itself was a relatively simple move, alcohol content was increased from 42-57%. For those unaware, 57% navy strength spirits were born from the fact that if they were spilt on gunpowder at 57% or above the gunpowder would still ignite. She needed something further, but what else could be done? Victory was a ship that had engaged in numerous battles and skirmishes over a period of approximately 40 years. At Trafalgar no British ships were lost to the combined French and Spanish fleet who lost 22 ships between them in a resounding win. Lord Admiral Nelson passed away on the Orlop Deck on hearing the result, over 3 hours after being shot on the quarter deck by a French gunman. She is the oldest commissioned warship in the world. Something this special deserved something special in this gin.
Four barrels were created by the Country’s only Master Cooper, Alistair Simms, using staves of oak from Victory herself. There will also be some original copper. The barrels were charred to allow the grain to open to increase the surface area and potency of the aging. The idea behind this is that over the various time periods (5 months, 1 year, 3 years and 5 years), the flavours and colour will be drawn out recreating an experience similar to what Officers drinking gin could have had all those years ago. In essence the gin will not only be based upon history, it will be made from history itself. A percentage of sales will go to support the ongoing restoration project of Victory which is incredibly important work required on one of our own National Treasures.
The first of these special casks is due to be opened during a ceremonial evening on Victory in October, along with a talk with Gin Historian David T Smith, who himself had a relative at the Battle of Trafalgar which is a fantastic link. I am just desperate to get on board for that evening. I’m sure there will be plenty I could share with you. Let’s keep our fingers and toes crossed for that one.
From the rolling hills of Rosemary’s vineyard, we took a short journey to the Seaview Hotel, right by the beach in Seaview. The link here was this hotel was one of the earliest to stock Mermaid’s gin. Tracy Mikich, the warm, friendly and very witty Executive Assistant, has been incredibly supportive of Xavier and his projects. As soon as she heard there was a locally made gin she called to order some and they’ve never looked back. They provide gin as it should be, with copa glass, Fever Tree mixer and complementing garnish, cucumber for Mermaids and blood orange being a favourite in discussions of what would best suit Victory. Mermaid’s gin is popular with the locals and is a big seller. This sort of support is exactly what independent businesses should give their local gins. Wholesalers including clauses restricting customers to purchase all gins through them have a bit to answer for. The beauty of a gin is its locality and it’s something that locals should be proud of and should support. I’m a firm believer that in this world dominated by big brands, any decent local pubs/bars should sell some local gins.
The Seaview Hotel is absolutely magnificent. In times of bland, tick certain boxes hotels it is simply fantastic to find somewhere so very true to itself and its heritage. Originally built by sea faring family the Caws who founded the village, it’s just soaked in history. (There’s even family legend amongst the Caws that Nelson used to row to the Hotel for a beer, although the only remaining Caws, William Gerald, thinks that may be an exaggeration). The museum worthy collection of nautical memorabilia that adorns a huge part of the interior walls keeps growing with additional contributions from guests and the staff there are starting to catalogue which is proving a timely but rewarding exercise.
We sat in the quiet Naval Mess Bar and Tracy brought over some glasses and cucumber for us to set up a session. With Mermaid’s gin and standard Fever-Tree it make’s for the perfect serve and I sip politely with eyes upon me and gulp when heads are turned. It’s a wonderfully refreshing drink. All the flavours play in their gentle harmony to give a beautiful all round taste. I try some Victory on it’s own and again I can really appreciate the quality. For the tonic I am incredibly lucky to try some over Fever-Tree’s new offering, the aromatic tonic with extracts of angostura. Due for release in August it is slightly pink in colour and created specifically to compliment navy strength gins in ode to the traditional pink gin drunk in the Navy. I have to say, I’m so pleased to see a new offering from Fever-Tree and it tastes wonderful, especially with the gin. For further info on Fever-Tree do check out my previous write up on them.
The food at the Seaview is divine. It should be, being the only venue on the island to be awarded a Michelin Bib Gourmand, but even lunch is special. I passed up the opportunity of the hotels speciality dish, the crab ramekin (I promise I’ll be back for that) and went for traditional fish and chips, which had a beautiful crunchy batter. Tracy takes a great interest in history. She tells me that the neighbouring village of St Helens may have been one of the last views Nelson had when leaving Portsmouth to head to Trafalgar and it is also thought that Victory was moored at St Helens with his body on board whilst they made the funeral arrangements. There is a painting that hangs in the Nelson Gallery at the Historic Dockyard that portrays this, ‘HMS ‘Victory’ Anchored off the Isle of Wight’ by John Wilson Carmichael.
After some heartfelt goodbyes and promises of returning visits, I waited for my boat back across the water. I took deep breaths of the salty air and a moment to really appreciate the setting of the sea washing out under the pier. The history behind gin is fast becoming a deep and dedicated interest of mine. I felt truly privileged to have met both Xavier and Tracy and to have had an insight into a really lovely world where history is cherished like the memories of lost loved ones. Mermaids gin is beautiful and the Victory gin is truly mighty. However, for now we play the waiting game, to see just how wonderful the cask aged gin will be. To love history so much and be able to actually consume it, to feel at one with the seafarers that gave us both our future and our heritage, well that surely is that special gesture that HMS Victory so deserves.
Special thanks to Xavier and Tracy for being so kind and hosting me in wonderful fashion and to all my friends and colleagues at Portsmouth Historic Dockyard for the support and your continued care and commitment to our precious history.
The wonderful Luke Benson of Fever-Tree came in to visit us at Gin and Olive back in May. Unfortunately I was unable to attend but he kindly left some literature on one of the worlds favourite mixers.
Fever-Tree took its name from the colloquial name for the cinchona tree where they source their quinine from in the Congo. They pride themselves on high quality ingredients, no artificial sweeteners, preservatives or flavourings and a dedication to producing flavours that work in tune with gin. This gives each gin a whole spectrum for possibilities and flavours.
Quinine has natural anti malaria qualities (it’s health benefits are also discussed in this interesting article in The Guardian). Allegedly it was used for this purpose in Peru in the early 1630s and it was originally added to sugared water to make Indian tonic back in the 19th century. This was drunk with gin when travelling warmer countries and with this, the most basic of gin and tonic was born. This original drink could also include lime to improve taste and help prevent scurvy. (If you’d like to find out more on gin history, I’ve also written a brief Fantastical History of Gin). Nowadays we have plenty of choice, including Fever-Tree Elderflower (that works beautifully with cucumber based gins such as Hendricks, Martin Miller and also more fruity gins) and Fever-Tree Mediterranean Tonic (made for savoury and orange/spicy gins).
I caught up with Luke to find out a little more about his role in Fever-Tree, some of his favourites and things we have to look forward to:
When did you join Fever Tree and what is your role there?
I joined nearly 3 years ago now and I am the UK On-Trade Marketing Manager. I am responsible for communicating the key brand messages and marketing Fever-Tree within bars, restaurants and pubs across the UK.
The Sicilian lemonade is by far my favourite. What’s yours?
I love them all and each one has a time and a place and a perfect spirit partner of course but I would say the Mediterranean Tonic is the one that stands out. It is completely unique and it’s carefully pairing of lemon thyme and rosemary means it can completely transform a G&T.
What’s your favourite gin?
There are so many out there and I go through phases of liking different combinations. Martin Miller’s, Whitley Neil, Sipsmith, Chase GB extra dry and Bathtub are all favourites but I am currently loving Bobby’s Gin. It’s a dutch gin and it’s made with lemongrass and fennel and really stands out.
What’s your favourite gin and tonic?
I am always trying different gin and tonic combinations so couldn’t pick one. Whitely Neill and Bathtube gin go so well with our Mediterranean Tonic, Martin Miller’s with our Elderflower tonic or I am after a quintessential G&T then I turn to Sipsmith and Indian Tonic usually.
Any new creations on the cards?
We are always exploring new ideas but unlike a number of brands we don’t just launch flavours for novelty value. Each one has to be perfect and designed with a spirit in mind. We have just launched our Indian and Naturally Light Tonic in 150ml cans which we hope will make them ideal for travel use and accessibility.
Do you get to travel much in your job?
I have spent 5 months in New York City working on creating awareness of Fever-Tree over there. NYC is has one of the most influential bar scenes in the world and so it’s hugely important we are recognised over there as the world’s leading premium mixer. Otherwise I am lucky enough to work with so many amazing gin brands across the UK and often that means the occasional distillery visit or two to learn about how they are made and what makes each gin different.
What’s the most interesting place you’ve visited?
New York City! The cocktail scene there is something else.
Any extra titbits you’d like to share?
Always make sure you are pairing your gin with a top quality tonic, obviously. Distillers go to great lengths to create some amazing gins and carefully select the botanicals for a reason. The last thing they then want is for people to ruin their gin with artificial sweeteners and poorly balanced tonic waters that mask the taste!
Fever tree produced their first bottle of mixer in 2005. Their attention to detail now sees them being used in 7 of the top 10 bars in the world. Last year they won the Cool Brand Status for the 4th consecutive year. The Mediterranean Tonic and Ginger Beer have won Gold Awards in the Soft Awards in the USA, and the Ginger Beer has won Best New Product at Tales of the Cocktail. I personally insist on fever tree in my gin and tonics and my bar only serve Fever-Tree. Over the last 10 years they’ve really established themselves and are now sat comfortably in the top levels of a big industry, and a very delicious one too.
Phil Whitwell of Batch contacted me some time ago to request I take the time to try his new gin and write a few words. What an absolute pleasure. Soon after, bottle #123 of batch #12 arrived. The numbers are written lovingly in gold pen, onto a gorgeous and very elegant bottle containing a gin that won Silver medal in the San Francisco World Spirit Competition 2015. For good reason too, as it has one of the most distinctive flavours I’ve tried yet and it will certainly have a home on my shelf.
The micro distillery of Batch Brew Ltd is nestled up in Burnley, Lancashire. Although the family based company started brewing beer, they soon moved into spirits and they’re aiming to put the North West on the map. Only launched in Dec 14, they are already making good headway and are looking to set up a cooperative to allow the local micro distillers to work together and become a stronger force in today’s growing market.
There are 12 botanicals listed on the bottle (if you’re new to gin, notes on flavours can be found in my previous post Tell me, what’s your flavour). In addition to core flavours, such as orange, clove, nutmeg, allspice and cardamom, there are the trademark frankincense and myrrh that puts it well into the spicy category and also slips it into a deep and earthy realm that invokes naked feet in land and grass. Quite rightly, the juniper is not overridden by the heady mix of warming spices. More so, they are dancing together in the sunset of the beautiful bitter orange finish.
Starting out as brewers of craft-ales, Batch’s idea to instead focus solely on gin production came about in Spain where Phil –on a business trip– found himself exploring Madrid. After experiencing so many gins and garnishes amongst Spain’s rich drinking culture he sought to find a unique blend of botanicals that were inspired by the ancient Turk and Moor spice caravans, and it is inspiration well found, as it makes for a fabulous sipping gin, and that is certainly my favourite way to drink it.
That said, it was only right to try it with a few mixers and I’m partial to Fever Tree. The delicate flavourings and high quality of ingredients do a gin justice, really bring out certain flavours and can create an entirely different experience. I took the time to drink it with each one. Indian tonic, ginger ale, bitter lemon and elderflower and I enjoyed every one.
As to how the flavoured tonics worked, the spices disappeared into the ginger, the elderflower disappeared into the gin and the bitter lemon came out on top. The warm spices bring out a delicious lemon meringue flavour that I found very hard to put down. What a combination!
With this gin however, Indian tonic works best. With such a definitive taste, it’s best to give it the limelight. Speaking of lime, lime and raspberries work incredibly well as a garnish and are featured as the perfect gin and tonic from Batch themselves, although we are all encouraged to experiment (which as we know is part of the fun of gin drinking).
One thing’s for certain, one of my favourite aspects of this gin is its versatility. A gin launched in the depths of colder months with botanicals echoing of Christmas, that can be drunk as a fresh G&T in the summer and as a cosy sipping gin in winter, only promises to be a favourite all year round.
One of the main perks of my job are the wonderful people I get to meet through gin training. With permission I’m writing up small pieces on each and I wanted to let you in to what I have in the pipeline:
Paul Bower – Founder and distiller of the delightful Twisted Nose gin. Produced in Winchester, with hints of locally grown watercress and lavender, this gin is a homage to its surroundings and the wonderful gentleman who created it.
Luke from Fever Tree, cream dela cream of the tonic world. 7 of the top 10 bars in the world use them and for good reason, as they only use the finest ingredients in their range of topics and mixers.
An evening on HMS Diamond – 2 evenings on the new destroyer and I’m looking forward to both. A rum tasting evening with a representative from Pussers and a gin tasting evening presented by myself.
Tom Edwards of Warner Edwards is hitting our own Gin and Olive, Portsmouth for a decedent evening with his gin. Guests will enjoy a 4 course meal paired with each of his 4 gins (the rhubarb gin is a particular favourite) whilst he talks us through his gin story. I can’t wait for that one.
We’re also embarking on a distillery tour in the next few weeks.
All in all, lots going on here at ginfluence head office. As I said to my mother last week, she (as a non drinker) had always worried that drinking was a problem, and I am close to proving it’s my solution!