I love Twitter.
There I was, minding my own business when I get a message from a JJ Lawrence of Tiger Gin asking if I had tried the gin and would I like a sample.
Well, of course I would.
In a matter of days the ‘tiger cub’ 50cl sample bottle arrived. I was working on other articles at the time so promised myself I’d wai. until I could give it my full focus. Occasionally I’d look up from my laptop and my eyes would naturally fall to rest on the curious vessel. Enticing, intriguing, there was something reminiscent of the temptation of the Alice in Wonderland ‘drink me’ bottle. What magic would I unlock? I had to keep reminding myself that patience is a virtue.
JJ Lawrence is an intriguing character. From his initial contact I had a little root around online and couldn’t find too much about him. To talk to he seems friendly and buoyant, a true Shropshire lad. No pushover either. His love of all things stripy led to the name Tiger Gin. Tiger tattoos, tiger attitude and an intention to donate towards Save the Tiger/Born Free, meant the name was close to his heart and he trademarked it. To multi billion pound global company Heineken however, it was a little too close to one of their products, the infamous Tiger Beer. Heineken contacted him to drop the name and in true tiger spirit he fought the whole way through, from 2 years of an appointed top London Trademark Attorney, all the way to Court where he had to appoint a top London Trade Mark Barrister to make his defence. Despite the financial concerns and his wife’s pleas to call it ‘Big Cat’ instead he stood his ground and eventually and triumphantly he won. Beating such a large company in Court is quite the achievement. As he put it “No one likes a bully”.
Indeed no one does like a bully and in my mind it’s important for this modern day David to stand up to one of this worlds Goliath companies. This astonishing gin revival we are blessed to be experiencing in recent years is built solely on the change of law allowing small batch distilleries. This in turn led to the boom of independent business, men and women chasing gin flavoured dreams and by doing so delivering us, the humble consumer, a spectrum of taste and smell so colourful, Van Gogh could take them and paint a masterpiece. As beautiful as trees are in a forest, they still need to let a little light into the undergrowth to allow rare and individual flowers to grow. What a beautiful forest that is. I personally think he has every right to feel proud of his victory.
A long love of gin, it’s history and the eastern spices that give Tiger Gin it’s personality have led to him thinking he could contribute a valuable product and he’s jumped head first into a new endeavour in an unfamiliar industry. “The process” he says, “has been very challenging indeed”.
As recommended I try some over ice. I’m immediately hit by the sweetness. The quality of a gin is immediately notable from it’s taste. There’s a strength in flavour but no harshness. The ingredients come from the far reaches of the world including juniper from the Balkans, coriander seeds from Eastern Europe, cut and dried angelica root from France and Belgium, dried sweet lemon and orange peel from Spain, cassia bark from China, liquorice root powder from the Mediterarranean, ground nutmeg from the West Indies, cinnamon bark from Madagascar, orris root powder from Italy and two secret ingredients that I just can’t put my finger on. It’s an impressive set of credentials.
Sipping a glass of perfect serve Tiger Gin, marbling in Fever-Tree tonic and orange garnish is the drinking equivalent of laying in the heady glow of an Indian summer, basking in nature’s warmth, absorbing and recharging by the power of the glorious sunshine. That’s what Tiger Gin feels like to drink.
Now it should be apparent to readers of my previous articles that I’ve a soft spot for the sweetness of orange with gin. Be it in botanical make up or garnish, it compliments the flavour so well on my palette. Refreshing as well as indulging, the delicacy of that gentle sweetness is difficult to match. Bathtub Gin was once my gin of choice…I also have a particular soft spot for COLD’s Christopher Wren, but now, I have also discovered Tiger Gin. How would I describe the difference? Tiger Gin is bold. The strength of flavour is only matched by the strength of attitude in JJ Lawrence himself. The future will hopefully see his intention of sharing his lovely gin with the world (he’s currently exceeding 60,000 followers) and things are going up with him being rewarded with silver in the Gin Masters 2016.
Although his sights are aimed on being recognised as one of the best gins in the world, one of my favourite things abut JJ Lawrence is his recognition of others. When I asked what advice he could give others getting into gin making he replied ‘I would wish them well. I don’t concentrate on what other people are doing. I don’t compete, I create”.